dfcu Bank, Jumia Launch Month-Long Black Friday Shopping Promotion

dfcu Bank has today announced a new promotion and partnership with Jumia Uganda that will see the Bank’s Visa Debit and Credit Card holders enjoy discounts of up to 20% when they use their cards to purchase items off the Jumia shopping platform. The promotion will run the 4th and 25th November 2022 and coincides with Black Friday; a global shopping phenomenon that falls on the fourth Friday of November, except when the first Friday falls on 1st November.

The announcement was made at the Jumia Uganda Offices, where dfcu was also announced as the Platinum Sponsor for this year’s Jumia Uganda Black Friday 21-day promotion. For a limited time, several brands, stores in the FMCG, automobile and technology industry will offer buyers discounts on a selection of items.

According to Jude Kansiime, dfcu’s Head of Marketing, this partnership is an opportunity for the Bank’s customers to enjoy guaranteed discounts on the wide range of products sold on Jumia’s shopping platform.

“One of the major outcomes of the Covid-19 pandemic was a global shift from physical to online shopping, and Uganda was no exception. We are excited to partner with a credible online shopping platform such as Jumia to give our Visa Card holders an opportunity to enjoy Black Friday discounts throughout the month of November,” he noted.

“This campaign also comes at a time when the year is coming to a close. It offers the opportunity to stock up for the festive season, with the discounted prices on various items including household goods. We are excited that our customers will enjoy reduced prices, shopping convenience and an early festive season with dfcu and Jumia,” he commented.

Ron Kawamara, Jumia Uganda’s Chief Executive Officer said, “This year’s Jumia Black Friday campaign is important to us and our customers now more than ever. We considered the challenging economic times we all faced owing to the pandemic, especially increased commodity prices. We are grateful to the thousands of Ugandan businesses participating in this campaign and their efforts to offer the best deals to our consumers. This is reaffirmation of the unified commitment from the private sector, and by extension the public sector, to the bright future of ecommerce in this country.”

Faridah Nalubega, Manager Cards & Money Transfers at dfcu Bank noted that the Bank’s existing Visa Debit and Credit Customers will all benefit from the promotion.

“Throughout this year, we have run a number of customer-centred campaigns which are in line with the Bank’s vision to transform lives through provision of innovative solutions. Combining the convenience of our Debit and Credit Cards, the excitement of discounted prices and overall value of Black Friday, the Ugandan way.”

Characterised as one of the busiest shopping seasons, Black Friday marks the beginning of the end of year festive season that includes Christmas and New Year’s celebrations. As part of the partnership, dfcu Bank customers will enjoy discounts on different categories including Electronics & Accessories, Home and Kitchen, Clothing and Accessories as well as Food and Beverages.

Discounts will be immediate upon checkout and customers will be able to take part in promotions and limited time sales such as treasure hunts.


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