Marketing Executive- Brand, CIB & CIFs (1 Position)

Ways to Bank

Quick Links

Marketing Executive- Brand, CIB & CIFs (1 Position)

Reporting to: Marketing Manager- Brand, CIB & CIFs

Duty station: Head Office

Reporting to the Marketing Manager- Brand, CIB & CIFs, the role holder will execute marketing activities of Brand, product, and segment marketing plans to achieve the stated objectives.

KEY ACCOUNTABILITIES:

Support in the implementation of the brand campaigns to enhance visibility, credibility, and trust in the bank’s corporate offerings.
Deliver brand performance reports, including metrics on brand awareness, perception, and customer engagement.
Support in the implementation of marketing strategies for corporate products, such as trade finance, treasury services, and asset management.
Deliver product-specific marketing materials and campaign impact assessments.
Organize corporate events like investor forums, client appreciation galas, and industry conferences.
Deliver detailed event reports covering attendance, lead generation, and client feedback.
Collaborate with key partners, industry associations, and stakeholders to co-create marketing initiatives that resonate with institutional clients.
Deliver partnership impact reports, including co-branded campaign outcomes and partnership benefits.
Support in the implementation of the brand campaigns to enhance visibility, credibility, and trust in the bank’s corporate offerings.
Deliver brand performance reports, including metrics on brand awareness, perception, and customer engagement.
Support in the implementation of marketing strategies for corporate products, such as trade finance, treasury services, and asset management.
Deliver product-specific marketing materials and campaign impact assessments.
Organize corporate events like investor forums, client appreciation galas, and industry conferences.
Deliver detailed event reports covering attendance, lead generation, and client feedback.
Collaborate with key partners, industry associations, and stakeholders to co-create marketing initiatives that resonate with institutional clients.
Deliver partnership impact reports, including co-branded campaign outcomes and partnership benefits.
Work with stakeholders to disseminate high-value content, such as market insights, forums to position the bank as an industry leader as per the bank’s strategic engagements. Deliver content
performance reports highlighting reach, engagement, and lead generation.
Support relationship managers with marketing tools and strategies to retain and grow corporate client accounts.
Deliver client feedback reports and initiatives to enhance client loyalty.
Work with the digital marketing team for digital campaigns targeting corporate clients, including website updates, LinkedIn ads, and email campaigns.
Deliver analytics reports on digital engagement, lead conversion rates, and ROI for online campaigns.
Conduct detailed market research to understand corporate client needs, competitor offerings, and emerging trends.
Deliver actionable insights and recommendations to guide marketing strategies.
Track budgets for corporate campaigns and brand-building activities, ensuring cost-effective execution.
Deliver regular budget utilization reports with variance analyses and cost-saving recommendations.

KNOWLEDGE, SKILLS, AND EXPERIENCE REQUIRED:

A Bachelors’ Degree in Marketing or a Business-related field.
Standard office ICT skills including Digital.
Minimum of 3 years working experience in a marketing related role.
The job holder must be able to demonstrate an interest in and awareness of consumer insights, brand strategy execution and ATL/BTL communication.
The principal skills required are in thinking/operating strategically, making things happen and communication/interpersonal skills.
Tech and social media savvy.
Data-driven approach.
Regular contact with Business Segment Heads is critical.
Market/customer visits will be important in gaining an insight into brand performance.
Ability to prioritize key business initiatives to deliver planned objectives.
Demonstrates the ability to take responsibility for the Brand.
Willingness to work extra hours as and when required to meet business requirements.
Ability to work independently.